Classifieds

Kijiji is Canada’s most popular free, local classifieds site. Kijiji offers a convenient, fun, and easy way for people in the same city to buy, sell, trade and help.

Kijiji is a centralized network of online urban communities for posting local online classified advertisements. It is a subsidiary of eBay launched in March 2005. Kijiji websites are available for more than 300 cities in Canada, Italy, Hong Kong, and Taiwan. Kijiji was made available to selected cities in the United States on June 29, 2007, but was changed to eBay Classifieds in 2010.

Kijiji offers similar services and is seen as a competitor to Craigslist with the biggest differences being that Kijiji gets much less U.S. traffic and has an extensive pets section. Kijiji’s owner eBay is also a minority shareholder in Craigslist. In April 2008, eBay launched a lawsuit against Craigslist claiming that their executives were attempting to weaken eBay’s investment, while in May of the same year, Craigslist filed a countersuit claiming Kijiji had stolen trade secrets and that eBay used misleading tactics to promote the service.

According to eBay Classifieds Group, Kijiji is the most popular online classified service in Canada. Kijiji is partnered with Rentseeker.ca.

Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Advertisements in a newspaper are typically short, as they are charged for by the line, and one newspaper column wide.

Publications printing news or other information often have sections of classified advertisements; there are also publications which contain only advertisements. The advertisements are grouped into categories or classes such as “for sale—telephones”, “wanted—kitchen appliances”, and “services—plumbing”, hence the term “classified”.

Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy.